Which of the following pricing objectives has the most influence on Rolex's pricing strategy?
A) Profitability
B) Prestige
C) Meeting the competition
D) Volume

Question

Quizplus · Accepted Answer

Rolex is a luxury brand that emphasizes high quality and exclusivity, which is reflected in their pricing strategy. Prestige is the most influential pricing objective for Rolex, as they aim to maintain their positioning as a premium brand and charge premium prices accordingly. Profitability, meeting the competition, and volume may also play a role in Rolex's pricing strategy, but they are secondary to the company's focus on maintaining its prestigious brand image.

Which of the Following Pricing Objectives Has the Most Influence