WalMart utilizes a pricing strategy of maintaining continuous low prices rather than relying on sales.This strategy is an example of ____________.
A) skimming pricing
B) psychological pricing
C) everyday low pricing
D) penetration pricing

Question

Quizplus · Accepted Answer

The given pricing strategy of WalMart is an example of everyday low pricing, where the prices of the products are kept consistently low without relying on sales or promotions. This is done to attract budget-conscious customers and increase their loyalty towards the brand. Other pricing strategies such as skimming pricing, psychological pricing, and penetration pricing are not applicable in this case.

WalMart Utilizes a Pricing Strategy of Maintaining Continuous Low Prices