Cocina Mas Fina makes all its menu items from scratch and uses authentic Mexican herbs in its dishes. As a result of the restaurant's focus on using specialty ingredients, prices are 75 percent higher than the competition's. Cocina Mas Fina knows ______.
A) the higher the price, the better its perceived quality
B) people always pay more for items that are unfamiliar to them
C) people think that the competition's food is priced too low
D) experience has taught consumers to ignore prices

Question

Quizplus · Accepted Answer

Cocina Mas Fina believes that higher prices imply better quality, indicating that they may rely on the price-quality heuristic to attract customers.

Cocina Mas Fina Makes All Its Menu Items from Scratch