When a cereal company keeps the package size the same but fills it with more air than cereal previously included,the manufacturer is trying to increase profits through volume objectives.

Question

Quizplus · Accepted Answer

The manufacturer is trying to increase profits through a strategy known as "shrinkflation," where the product quantity is reduced while maintaining the same package size and price, effectively increasing the price per unit of the product.

When a Cereal Company Keeps the Package Size the Same