Odd pricing is used because retailers believe that consumers favour prices such as $3.99 or $249,999.

Question

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This is true, as consumers tend to perceive prices such as $3.99 as being significantly cheaper than $4.00, and prices such as $249,999 as being less expensive than $250,000. It is a common pricing strategy used by retailers to make their products appear more affordable or appealing to customers.

Odd Pricing Is Used Because Retailers Believe That Consumers Favour