In the context of Porter's Five Forces Model, an organization limits buyers' choices by:
A)encouraging the use of the Internet to gather information about products.
B)launching duplicate products or services in the marketplace.
C)offering services that make it difficult for customers to switch.
D)charging market competitive rates for its products or services.

Question

Quizplus · Accepted Answer

Offering services that make it difficult for customers to switch effectively limits buyers' choices by creating high switching costs, which is a strategy within Porter's Five Forces Model to reduce the power of buyers.

In the Context of Porter's Five Forces Model, an Organization