Customers Often Know the Strengths and Weaknesses of the Product

Customers often know the strengths and weaknesses of the product they use and can provide some insight into how improvements can be made. This insight can be used to:

A) expand the supply chain of the buying organization.
B) increase service resilience.
C) implement the practices of traditional selling.
D) expand the collaborative involvement between the buying and selling organizations.
E) minimize critical encounters between the buying and selling organizations.