You hear Tiger Woods doing a radio commercial for Buick. Even though you know that Woods did not write the commercial himself, was paid to provide the voice-over for the commercial, and probably does not drive a Buick in real life, you still think that at some level, Woods must think highly of Buicks. This is an example of the

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This scenario is an example of the fundamental attribution error, which occurs when people overemphasize personality-based explanations for behaviors observed in others while underemphasizing situational explanations. In this case, despite knowing the commercial context, you still attribute Tiger Woods' endorsement to his personal feelings about Buick, rather than to the situational factors (being paid, contractual obligations, etc.).

You Hear Tiger Woods Doing a Radio Commercial for Buick