The female market is saturated with products. Thus, marketers must search for a new market, which is directed at men. The problem for marketers is how to sell men products that have been traditionally viewed as feminine. One strategy is to

Question

Quizplus · Accepted Answer

The strategy of "masculinizing" feminine products involves altering the marketing of traditionally female-oriented products to appeal to male consumers, by changing aspects like packaging, branding, and advertising messages to reflect more traditionally masculine values or aesthetics.

The Female Market Is Saturated with Products