Of the four activities that make a firm customer-centric,coordination involves:
A) using informal methods such as culture and incentives to encourage people in the organization to come together in the spirit of serving customers.
B) developing relationship with parties outside a firm to increase the value of the firm's offerings.
C) helping employees at a firm develop the right skills needed to better serve customers.
D) creating structural mechanisms at a firm that allow workers to organize their activities to focus more exclusively on creating value for customers.
Correct Answer:
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