For the balanced scorecard to be valuable,measurements from the customer perspective must link directly to financial results.

Question

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The balanced scorecard approach emphasizes the importance of aligning customer needs and expectations with financial outcomes. By tracking customer-related metrics like satisfaction, loyalty, and retention, organizations can identify areas that require improvement and make strategic decisions to drive revenue growth and profitability. Therefore, it is important for measurements from the customer perspective to link directly to financial results to ensure that performance improvements translate into tangible business outcomes.

For the Balanced Scorecard to Be Valuable,measurements from the Customer