Branding and advertising are really the same thing and should be used interchangeably.Each is about making sure that consumers recognize a product and have a favorable opinion of it.

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Branding and advertising are not the same thing. While branding involves creating a unique identity for a product or company, advertising is a specific promotional activity to communicate that identity to the target audience. They are related but separate concepts in marketing.

Branding and Advertising Are Really the Same Thing and Should