The Coca-Cola Company supports its Coke, Fanta, and PowerAde brands with marketing mix elements that are both global and local.

Question

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The Coca-Cola Company uses a mix of global and local marketing strategies to support its brands like Coke, Fanta, and PowerAde. This allows them to tailor their marketing messages to different markets while still maintaining consistent branding across the globe.

The Coca-Cola Company Supports Its Coke, Fanta, and PowerAde Brands