Starbucks is entering India via an alliance with the Tata Group.Phase one calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:
A)Market Penetration.
B)Market Development.
C)Market Diversification.
D)Product Development.
E)Regular Marketing.

Question

Quizplus · Accepted Answer

This is an example of market development because Starbucks is entering a new market (India) and marketing their products in that market as well as throughout the world.

Starbucks Is Entering India Via an Alliance with the Tata