The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting.Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) an effort to identify and categorize customers based on common characteristics.

Question

Quizplus · Accepted Answer

Market segmentation involves identifying and categorizing customers based on common characteristics such as demographics, behavior, and preferences. This helps in developing targeted marketing strategies for different customer groups, including low-income consumers in emerging markets, which can improve the effectiveness of marketing efforts and increase sales.

The Efforts of Global Companies to Reach Low-Income Consumers in Emerging