Which of the following is true of advertising for the Heineken and Foster's brands in the United States?
A)Both Heineken and Foster's utilize the GCCP strategy.
B)Both Heineken and Foster's utilize the FCCP strategy.
C)Heineken utilizes the GCCP strategy; Foster's utilizes the FCCP strategy.
D)Heineken utilizes the FCCP strategy; Foster's utilizes the GCCP strategy.
E)Heineken utilizes the LCCP strategy; Foster's utilizes the GCCP strategy.

Question

Quizplus · Accepted Answer

Heineken utilizes the Global Consumer Culture Positioning (GCCP) strategy, which emphasizes the brand's global appeal and cultural associations, while Foster's utilizes the Local Consumer Culture Positioning (LCCP) strategy, which emphasizes the brand's connection to Australian culture. Therefore, the correct option is that Heineken utilizes the GCCP strategy, while Foster's utilizes the FCCP strategy.

Which of the Following Is True of Advertising for the Heineken