If John's marginal benefit derived from the consumption of another candy bar is greater than the price of the candy bar,
A) John will not purchase any more candy bars.
B) John will increase his total satisfaction by purchasing the candy bar.
C) the opportunity cost of the candy bar is lower than the price.
D) John will decrease his total utility if he purchases the candy bar.

Question

Quizplus · Accepted Answer

If John's marginal benefit derived from the consumption of another candy bar is greater than the price of the candy bar, it means that John values the candy bar more than the money he would have to give up to purchase it. Therefore, purchasing the candy bar would increase his total satisfaction or utility.

If John's Marginal Benefit Derived from the Consumption of Another