In advertising, a vague or exaggerated claim such as "20% less fat" is called:

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The term for a vague or exaggerated claim in advertising is called "puffing." This is when advertisers make statements that are subjective or not easily quantifiable, such as saying a product is "the best" or "top-rated." The goal is to create a positive impression in the mind of the consumer, even if the claim is not entirely accurate or true.

In Advertising, a Vague or Exaggerated Claim Such as "20