A winery promotes its products by holding wine tastings at the restaurants of outstanding local chefs.The winery is utilizing which sociological influence?
A)culture
B)opinion leaders
C)reference groups
D)social class

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who exert influence on others due to their perceived expertise or social status. In this scenario, the winery is targeting outstanding local chefs, who are likely seen as opinion leaders within their community. By holding wine tastings at their restaurants, the winery is hoping to leverage the chefs' influence to promote their products.

A Winery Promotes Its Products by Holding Wine Tastings at the Restaurants