Landmark Hotels is in the hospitality industry. Management is considering acquiring Wind Flower, a small chain of luxury resorts. In this way, Landmark can save the expense of starting its own line of resorts from scratch. What kind of a merger will this be?

Question

Quizplus · Accepted Answer

This is a strategic merger, as Landmark is acquiring Wind Flower to save the expense of starting its own line of resorts from scratch.

Landmark Hotels Is in the Hospitality Industry