Varion Air,an airline company,is providing promotional offers to mark its first anniversary.Its customers will be given a complimentary air ticket on the purchase of three business class tickets.In this case,which of the following is true of its promotional strategy?

Question

Quizplus · Accepted Answer

The promotional offer of providing a complimentary air ticket on the purchase of three business class tickets is likely to increase the sales of Varion Air as customers would be incentivized to purchase tickets in bulk to avail the offer. This promotional strategy aligns with the promotion element of the marketing mix and can be an effective way for Varion Air to attract and retain customers. However, the impact on customer satisfaction and the views of the management cannot be determined solely based on this promotional offer.

Varion Air,an Airline Company,is Providing Promotional Offers to Mark Its