Fresnas Cuisine,a restaurant chain,recently introduced fast food in its menu.This action was taken because the top management recognizes that their customers are predominantly young people.This scenario illustrates how _____ influence marketing decisions.

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Demographic factors, such as the age and preferences of the target market, influence marketing decisions. In this scenario, the top management of Fresnas Cuisine recognized that their young customers prefer fast food, so they introduced it to their menu.

Fresnas Cuisine,a Restaurant Chain,recently Introduced Fast Food in Its Menu