A multidomestic strategy occurs when multinational firms enable individual subsidiaries to compete independently in domestic markets.

Question

Quizplus · Accepted Answer

A multidomestic strategy involves giving a high degree of autonomy to individual subsidiaries to tailor their products and strategies to local markets. This allows them to compete independently in domestic markets rather than following a standardized global approach.

A Multidomestic Strategy Occurs When Multinational Firms Enable Individual Subsidiaries