A company is doomed to failure in a foreign country if it _____.
A)does not understand the foreign country's culture
B)excessively focuses on translating product names to the foreign country's language
C)varies its marketing mix according to the foreign customers
D)pays attention to the foreign country's demographics

Question

A company is doomed to failure in a foreign country if it _____.
A)​does not understand the foreign country's culture
B)excessively focuses on translating product names to the foreign country's language 
C)varies its marketing mix according to the foreign customers
D)​pays attention to the foreign country's demographics

Quizplus · Accepted Answer

Understanding the foreign country's culture is crucial for a company's success in a foreign market. Cultural differences can affect how the products are received, how marketing messages are perceived, and how the company is perceived overall. Failing to understand and adapt to the foreign culture can lead to failure. The other options may not necessarily lead to failure, but they may not guarantee success either.

A Company Is Doomed to Failure in a Foreign Country