D'Costas,an authentic Sparanthean restaurant,has many branches all over the world.The taste and quality of the food served is same across all its branches.Based on this information,D'Costas is most likely following the strategy of _____.
A)global marketing localization
B)product adaptation
C)product adaptation.
D)global marketing standardization

Question

D'Costas,an authentic Sparanthean restaurant,has many branches all over the world.The taste and quality of the food served is same across all its branches.Based on this information,D'Costas is most likely following the strategy of _____.
A)​global marketing localization
B)product adaptation
C)product adaptation.
D)​global marketing standardization

Quizplus · Accepted Answer

D'Costas is following the strategy of global marketing standardization as it maintains the same taste and quality of food across all its branches, which is a characteristic of standardized global marketing.

D'Costas,an Authentic Sparanthean Restaurant,has Many Branches All Over the World