Which of the following statements is true of consumer behavior?
A)People's value systems do not affect their consumer behavior.
B)Consumer behavior cannot be learned.
C)The study of consumer behavior includes factors that influence purchase decisions and product use.
D)Consumers' product and service preferences are constant and do not change over time.

Question

Quizplus · Accepted Answer

Consumer behavior includes the study of various factors that can influence purchase decisions and product use. This can include psychological, social, cultural, and personal factors. People's value systems can definitely affect their consumer behavior, and consumer preferences can also change over time. Therefore, options A, B, and D are incorrect.

Which of the Following Statements Is True of Consumer Behavior