Saraz Inc., a leading brand of apparels, has several branches all over the country. Upon research, the marketing managers identify that teenagers do not prefer their brand as much as other age groups do. Therefore, the firm modifies its existing designs to attract the youth. In this case, the teenage group can be referred to as a _____.

Question

Quizplus · Accepted Answer

Teenagers can be considered a subculture, which refers to a group of people within a larger culture who share unique values, norms and behaviors that set them apart from the larger culture. In this case, teenagers have different preferences and trends compared to other age groups which make them a distinct subculture.

Saraz Inc, a Leading Brand of Apparels, Has Several Branches All