Ramelson Inc.,a footwear and apparel company,features photographs of celebrities wearing Ramelson clothes and shoes.The company launched a new commercial for its new line of football shoes.This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions.In this case,the football stars served as _____.

Question

Quizplus · Accepted Answer

In this scenario, the famous football stars served as opinion leaders, as they have a considerable influence on the buying decisions of customers. Customers often look up to celebrities for inspiration and guidance when making purchase decisions, and by featuring football stars in its commercial, Ramelson Inc. is leveraging the influence of these opinion leaders to promote its new line of football shoes.