Tennot Designs Inc.manufactures and sells clothes and shoes.Which of the following strategies will the company most likely employ if idecides to adopt a concentrated targeting strategy?
A)It will manufacture and sell clothes for men, women, and children.
B)It will manufacture and sell unisex clothes
C)It will focus on satisfying the clothing needs of people who are extremely tall
D)It will focus on customizing clothes according to each customer's preference

Question

Tennot Designs Inc.manufactures and sells clothes and shoes.Which of the following strategies will the company most likely employ if idecides to adopt a concentrated targeting strategy?
A)​It will manufacture and sell clothes for men, women, and children.
B)It will manufacture and sell unisex clothes
C)It will focus on satisfying the clothing needs of people who are extremely tall
D)​It will focus on customizing clothes according to each customer's preference

Quizplus · Accepted Answer

A concentrated targeting strategy involves focusing on a specific segment of the market with specialized product offerings. In this case, the company would focus on satisfying the clothing needs of people who are extremely tall, which would differentiate them from their competitors and position them as experts in this area. This strategy allows the company to tailor their marketing efforts and product development to the specific needs and preferences of this target market, potentially leading to higher customer satisfaction and loyalty. The other options do not align with a concentrated targeting strategy as they either offer products for a broad range of customers (Option A) or focus on customization for individual customers (Option D). Option B also does not align with a concentrated targeting strategy as it does not focus on a specific segment of the market.