Which of the following statements is true of an unsought product?
A)Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
B)Consumers buy unsought products regularly, usually without much planning, and at inexpensive prices.
C)New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
D)Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Question

Which of the following statements is true of an unsought product?
A)​Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
B)Consumers buy unsought products regularly, usually without much planning, and at inexpensive prices.
C)New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
D)​Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Quizplus · Accepted Answer

Unsought products are not actively sought out by consumers and may require advertising and promotion to generate interest and increase consumer awareness. New products are often categorized as unsought until they gain momentum in the market. Option A is not true as exclusive advertising is not necessary for unsought products; option B is not true as unsought products are not regularly purchased without much planning; option D is not true as consumers may not necessarily compare several brands or stores before purchasing an unsought product.

Which of the Following Statements Is True of an Unsought