A(n)_____ is a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience.

Question

Quizplus · Accepted Answer

Credence quality is a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience. This is different from search quality which can be assessed before purchase, and experience quality which can be assessed during consumption. Heterogeneous quality refers to variability in the quality of service due to its nature, whereas credence quality refers to quality that is difficult to evaluate even after consumption.

A(n)_____ Is a Characteristic That Consumers May Have Difficulty Assessing