To close the gap between what a company provides and what the customer is told it provides,the company must:

Question

Quizplus · Accepted Answer

By creating realistic customer expectations through honest, accurate communication, the company can ensure that what the customer is told matches what is provided, thus closing the gap. The other choices (ensuring employees have the right tools and skills, encouraging teamwork and training, and researching customer needs) are important for overall customer satisfaction, but they may not directly address the issue of closing the gap between what is provided and what is promised.

To Close the Gap Between What a Company Provides and What