At the _____ of relationship marketing,the firm uses pricing incentives to encourage customers to continue doing business with it.

Question

Quizplus · Accepted Answer

The use of pricing incentives to encourage customer loyalty and repeat business falls under the financial level of relationship marketing. This is because it involves offering discounts, rewards, or other monetary incentives to customers as a way of building stronger relationships and encouraging continued patronage.

At the _____ of Relationship Marketing,the Firm Uses Pricing Incentives