Dernz Inc.,a food manufacturing company,markets tomato ketchup globally.As its consumers are well aware of the uses of ketchup,the company does not have to generate product awareness.The company,however,wishes to focus on convincing consumers to buy Dernz's ketchup instead of other brands' ketchup.In this scenario,Dernz Inc.must employ _____.

Question

Quizplus · Accepted Answer

Dernz Inc. needs to focus on persuading consumers to choose their brand of ketchup over competitors, which requires persuasive promotion. Reminder promotion is used to remind consumers of a product or brand they are already familiar with, informative promotion is used to educate consumers about a new or complex product, and connective promotion is used to create association between a product and positive feelings or values.

Dernz Inc,A Food Manufacturing Company,markets Tomato Ketchup Globally