The process by which a consumer comes to obtain an offering is known as
A) usage.
B) disposition.
C) offering.
D) acquisition.
E) ostentation.

Question

Quizplus · Accepted Answer

The process of obtaining or acquiring an offering refers to the stages that consumers go through from recognizing a need to making a purchase decision. This includes various activities such as information search, evaluation of alternatives, and eventually, making the purchase. Therefore, option D, acquisition, is the best choice as it directly relates to the process of obtaining an offering.

The Process by Which a Consumer Comes to Obtain an Offering