Disposable cameras were a flop at first.Consumers doubted that they could take good pictures.When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes" sales increased.This could be best thought of as a successful example of marketers understanding
A) how consumers dispose of cameras.
B) why consumers acquire cameras.
C) media marketing techniques.
D) the limits of disposable optical engineering.
E) the information search process.

Question

Quizplus · Accepted Answer

The success of repositioning disposable cameras for those who forgot or didn't want to risk their expensive camera shows that marketers understood why consumers acquire cameras - not just for preserving memories, but also for the convenience and risk reduction factors.

Disposable Cameras Were a Flop at First