Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of
A) seasonal sales promotions.
B) seasonal variations in consumption.
C) cycles in the disposition process.
D) the dynamic process of consumer behavior.
E) the unusually large effect of mass-consumer purchasing on the digestive process.

Question

Quizplus · Accepted Answer

The fact that antacid marketers experience their best sales during the Christmas holiday season due to consumers' increased consumption suggests a seasonal variation in consumption. This means that during certain times of the year, consumers may have higher or lower demand for a particular product or service.

Antacid Marketers Find Their Best Sales Period Is During the Christmas