Corbyn is nine years old and wants to be a professional football player when he grows up.He tries to emulate the behavior of National Football League (NFL)stars and pays attention to ads that use NFL players as spokespersons.In marketing terms,NFL players are ____ to Clarke.
A) a reference group
B) a lifestyle emulator
C) a motivational icon
D) a subculture
E) really, really cool

Question

Quizplus · Accepted Answer

NFL players are a reference group for Clarke because he is trying to emulate their behavior and he pays attention to ads featuring them. A reference group is a group that an individual looks to for guidance and inspiration in their behavior and decision-making.

Corbyn Is Nine Years Old and Wants to Be a Professional