In marketing,positioning refers to
A) where the brand is placed on the stores' shelves.
B) how the consumer perceives the brand in relation to the competition.
C) where to place marketing communications for a brand so it capture the consumer's attention.
D) how to develop attractive packaging to entice consumers to try the brand.
E) None of these choices is true.

Question

Quizplus · Accepted Answer

Positioning refers to how the consumer perceives the brand in relation to the competition. It involves creating a unique image and identity for the brand in the minds of the target audience, distinguishing it from other competitors. It is not related to where the brand is placed on shelves, where to place marketing communications or how to develop attractive packaging.

In Marketing,positioning Refers to