PC Corps realizes that two years is too long for consumers to use a PC before buying a new one.They can stimulate problem recognition earlier by eliciting dissatisfaction with the actual state or by
A) creating a new ideal state.
B) creating a new actual state.
C) eliciting dissatisfaction with the ideal state.
D) decreasing MAO to create dissatisfaction with the ideal state.
E) increasing clutter that will block processing of the actual state.

Question

Quizplus · Accepted Answer

By creating a new ideal state, PC Corps can stimulate consumers to recognize problems with their current PC earlier than the two-year mark. This can be achieved through advertising or introducing new and updated features that make consumers feel like their current PC is outdated or lacking in some way. By creating a new ideal state, consumers may feel more dissatisfied with their actual state and be more likely to consider purchasing a new PC sooner.

PC Corps Realizes That Two Years Is Too Long for Consumers