A study of European consumers found that it takes 12 positive experiences to overcome five negative ones,and that the cost of attracting a new customer is five times the cost of keeping an existing one.
Correct Answer:
Verified
Q10: Researchers suggest consumers go through four stages
Q11: Post-purchase dissonance is a feeling of elation
Q12: One of the downsides of setting consumers'
Q13: Dissatisfaction leads to feelings of tolerance,distress,sadness,regret,and relief.
Q14: With the example of the airline industry,companies
Q16: When a consumer is satisfied with a
Q17: Satisfaction is higher if a consumer feels
Q18: It is in the company's best interest
Q19: Buddy loves Big Macs and is very
Q20: Research indicates that customers that are satisfied
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