An organization's omni-channel strategy must align with its "go to market" strategy, which dictates how consumers will be able to gain access to the firm's products or services.

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An organization's omni-channel strategy should complement its overall "go to market" strategy, which outlines how customers will be able to purchase and access the company's offerings. The two strategies should work in tandem to create a seamless and consistent customer experience across all channels.

An Organization's Omni-Channel Strategy Must Align with Its "Go to Market