The essence of demand management is to estimate and manage _____ and use this information to make operating decisions.
A) channel orders
B) vendors and suppliers
C) customer demand
D) SO&P processes

Question

Quizplus · Accepted Answer

Demand management is focused on estimating and managing customer demand. This information is used to make operating decisions such as production planning, inventory management, and sales forecasting. Channel orders, vendors and suppliers, and SO&P processes may be part of demand management, but the core focus is on understanding and meeting customer demand.

The Essence of Demand Management Is to Estimate and Manage