With the proper information on how a customer's interaction with the shipper drives the firm's costs, the firm can then segment its customers by profitability.

Question

Quizplus · Accepted Answer

By understanding how a customer's interaction with the shipper affects the firm's costs, the firm can identify segments of customers who are more or less profitable, and then adjust its marketing and sales strategies accordingly. This allows the firm to focus on its most profitable customers, while minimizing costs associated with less profitable customers.

With the Proper Information on How a Customer's Interaction with the Shipper