If an innovation is to spread through the market,it
A) must appeal to each of the adopter groups.
B) only needs to appeal to innovators.
C) only needs to appeal to early majority consumers.
D) must first appeal to the lower classes.
E) must only appeal to the middle classes.
Correct Answer:
Verified
Q70: Some researchers claim that innovators are those
Q71: Innovators
A) have little social influence.
B) tend to
Q72: Diffusion
A) reflects the behavior of groups of
Q73: A successful innovation that has a moderately
Q74: Innovators have been found to differ from
Q76: _ of innovations have been characterized as
Q77: Some have criticized the five-category scheme of
Q78: The diffusion curves reflect the
A) time period
Q79: _ of innovations have been characterized as
Q80: The diffusion of microwave ovens was very
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