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Thad Enjoyed the Attention the Salespeople Gave Him Each Week

Question 31

Multiple Choice

Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper.They seemed genuinely pleased to see him,which he felt was not always so for other people.This is an example of how giving attention to and pleasing others can


A) ease tensions and allow the consumer relief from the real pressures from work.
B) elicit feelings of excitement to relieve the boredom of everyday life.
C) remove the stigma of buying such products.
D) stimulate feelings of nostalgia for better times thus increasing propensity to buy.
E) raise the compulsive buyer's self-esteem and act as a reinforcement for buying.

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