When Israel and Egypt signed a peace treaty 30 years ago,it ended a war that had been going on nearly 30 years.In 2005,Israeli firms have barely begun to penetrate the Egyptian market.Egyptian consumers,distributors,potential partners,and government officials are still highly aware of the 30 years of war that preceded the peace.This is because Egypt is a ____ culture.

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A past temporally oriented culture places great emphasis on history and traditions. In Egypt's case, the country's long history and the memory of the war with Israel that preceded the peace treaty still plays a significant role in shaping the attitudes and perceptions of Egyptian consumers, distributors, potential partners, and government officials. As a result, Israeli firms have found it challenging to break into the Egyptian market.

When Israel and Egypt Signed a Peace Treaty 30 Years