An extender strategy focuses on expanding into foreign markets similar to a firm's domestic market.

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An extender strategy involves expanding a company's existing business into foreign markets similar to its domestic market. This means targeting consumers who have similar needs, preferences, and behaviors as those in the home market. The goal is to leverage the company's existing strengths and capabilities to gain a foothold in new markets and generate additional revenue streams.

An Extender Strategy Focuses on Expanding into Foreign Markets Similar