A contender strategy is one in which

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A contender strategy involves targeting niches that are not well-served by competitors. This can involve offering unique products or services, targeting specific customer segments, or finding a new approach to marketing or distribution. This strategy can be effective for smaller companies that do not have the resources to compete head-to-head with larger competitors. While expanding into foreign markets or leveraging local assets may be part of a contender strategy, the key focus is on finding ways to differentiate and gain a foothold in the market. Avoiding competition by cooperating with competitors is not typically part of a contender strategy.

A Contender Strategy Is One in Which