Lead markets are usually major research sites as well as the home markets of major global competitors in an industry.

Question

Quizplus · Accepted Answer

Lead markets are characterized by a high degree of innovation and are usually major research sites with strong demand for new products or technologies. They are also often the home markets of major global competitors in an industry, making them a strategic location for companies to launch and test new products before rolling them out to other markets.

Lead Markets Are Usually Major Research Sites as Well as the Home